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For the pricing part of my business, I would like to keep my prices at overall affordable rates. It can get really expensive when needing to make multiple appointments especially when getting ready for big events, so making sure my prices are affordable is really important. I also would want to be profitable so finding competitive pricing is important. I would offer packages eventually, making it cheaper if you book multiple appointments. For example, if you are going to a wedding of a close relative you would need to look your best so offering packages that include options such as a facial, nails, makeup, hair etc. would make it easy for customers to pick what they need and get it booked at once. My pricing would include the following:   Services & Pricing Eyelash Extensions Classic full set- $70 Classic fill- $50 Hybrid Full Set – $90 Hybrid Fill (2 weeks) – $70 Volume Full Set – $110 Volume Fill (2 weeks) – $80 Mega ...

My three biggest competitors would be other beauty retailers with salon services, salon chains, and specialized service providers. Beauty retailers with salon services such as Ulta beauty would be a main competitor. These salons have steady clientele which are introduced through the familiarity with the store. Clients are going to be more inclined to go to these service providers because they have seen them around before. However, not all these hair stylists/estheticians are trained properly and sometimes can have a bad rep due to lack of tenure. Another competitor would be salon chains such as the European wax center and supercuts. These are seen everywhere, convincing clients to go because of the familiarity and repeat locations. However, these chains also get a bad rep as they like to focus on getting clients in and out as fast as possible and making as much money rather than focusing on client experience. A client may be inclined to go once but after one bad experience that may...

I think that Eric Hanberg’s presentation was very informative. I liked how we were provided with visuals, especially around the topic of money. I learned that progress is not linear and there will be times of high highs and low lows as an entrepreneur. I enjoyed listening and I think I was left feeling motivated. Hearing that Eric began to promote a book that wasn’t even written yet was surprising at first but ended up being a smart move. Not knowing the market and testing the book to see how it would do before putting effort, time, and money into it is a good way to minimize risk as a entrepreneur. I also enjoyed hearing about all the projects Eric has worked on such as the City of Tacoma podcasts and how Eric created them and brought them to life. I think overall the presentation was helpful for the class and allowed us to see entrepreneurship firsthand. It’s easy to think that working for yourself is freeing and easy but this presentation grounded us and taught us that it’s not alwa...