Competitors

My three biggest competitors would be other beauty retailers with salon services, salon chains, and specialized service providers.

Beauty retailers with salon services such as Ulta beauty would be a main competitor. These salons have steady clientele which are introduced through the familiarity with the store. Clients are going to be more inclined to go to these service providers because they have seen them around before. However, not all these hair stylists/estheticians are trained properly and sometimes can have a bad rep due to lack of tenure.

Another competitor would be salon chains such as the European wax center and supercuts. These are seen everywhere, convincing clients to go because of the familiarity and repeat locations. However, these chains also get a bad rep as they like to focus on getting clients in and out as fast as possible and making as much money rather than focusing on client experience. A client may be inclined to go once but after one bad experience that may happen, they tend not to go back.

Another competitor would be small specialized service providers. These include lash techs, nail techs, etc. These service providers focus on one service and usually work at a location from home or individual salon suites. This would be a competitor as they usually have loyal clientele due to their privacy and ease of booking. These specialists are usually more trained and experienced in their field, thus convincing clients to come back for more.

I am able to compete with these types of competitors as I would want to provide as many services as possible, without ruining client experiences. Things such as booking a little extra time for each service just so the client doesn’t feel rushed, to hiring experienced and motivated artists would all be ways to contribute to client experience.